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Subject:Re: Defeating the evil that is Marketing <g> From:Sarah Stegall <siliconwriter -at- comcast -dot- net> To:"TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Wed, 10 Nov 2004 21:28:23 -0800
Actually, what a "user" is to Marketing is not necessarily what a
"user" is to Engineering or Technical Publications. For a marketing
person, a user is the guy who okays the purchase and/or signs the
check. That person may or may not be the end user. For engineers and
tech writers, the user is the end user, the person actually using the
product as opposed to merely paying for it. I think that accounts for
the wide gap between the two cultures.
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