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Subject:Re: Value of our profession? From:Lee Hunter <leeghunter -at- gmail -dot- com> To:"TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Tue, 15 Feb 2005 09:13:53 -0500
I wrote:
> >I'm not sure that the magazine staff should be blamed for this. The
> >mistake was in advertising content which would have been supplied by
> >the advertiser or an advertising agency.
>
> >It's not really the magazine's responsibility to check supplied
> >creative.
On Tue, 15 Feb 2005 08:57:14 -0500, Tom Johnson <tjohnson -at- freeway -dot- net> replied:
> publishers do care about ads. Advertisements can create a huge
> liability for publishers and a URL to a website with distasteful
> content could come back and bite them in the rear.
I used to be the publisher and managing editor of a computer magazine
and we certainly examined every ad that ran in the magazine to make
sure that there wasn't anything that violated our advertising policy.
In doing so, we occasionally came across mistakes which we would bring
to the attention of the advertiser, both as a courtesy to the
advertiser and because people often confuse the editorial content with
advertising.
But it would have been impractical to have someone verify every fact
in every ad. That's the advertiser's liability, not the magazine's.
This was a very unusual case in that the ad ran in a teen magazine and
the incorrect URL happened to point to a child porn site. It's the
first time I've ever heard of a magazine withdrawing copies from
circulation because of an advertiser's mistake.
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_____________________________________________________
Lee Hunter - Technical Editor & Information Architect
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