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> > Orwell says a writer should ask himself:
> > 1. What am I trying to say?
> > 2. What words will express it?
> > 3. What image or idiom will make it clearer?
> > 4. Is this image fresh enough to have an effect?
Dick Margulis wrote:
> For most of us the questions are something more like this:
> 1. What is the audience?
> 2. What information do they need?
> 3. What is the clearest, simplest way to convey that information to the
> audience I've identified?
I must be missing something, because these lists look alike to me.
Dick's list even appears to be (displays as? ;) a subset of Orwell's.
Tech pubs obviously shouldn't read like _Animal Farm_, but nobody's
saying they should. At least at the level of sentence structure,
Orwell's Rules always get me a better product no matter the content or
audience. What -sucks- (I really shouldn't use that word any more) is
that I probably won't have fully internalized them until the day I
die.
Then again, I'm rarely writing *for* engineers -- an audience with
unique expectations. I'm usually translating engineers for more
general audiences. Proposals, user docs, training materials.
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