Doc headaches for Johnson & Johnson: Confusing instructions force recall

Subject: Doc headaches for Johnson & Johnson: Confusing instructions force recall
From: "Chris Christner" <cchris -at- toptechwriter -dot- us>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 3 Jun 2005 12:14:01 -0600


J&J is recalling all Children's Tylenol packages because of confusing
package instructions.

Details at http://www.jnj.com/news/jnj_news/20050603_104923.htm

If you're a tech writer looking for compelling arguments to convince
management of your worth, this story is a fine example of the high cost of
bad docs--I'm sure recalling those products will cost J&J millions in lost
sales, not to mention the liability lawsuits payouts if that's what forced
the recall. The only thing needed to make this the perfect cautionary tale
would be that the confusing instructions resulted from J&J outsourcing
their writing staff ;)

--Chris

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