InDesign not a Frame substitute

[Ann-Marie Grissino <amgrissino -at- keypointconsultants -dot- com>]

Re: InDesign not a Frame substitute

Several of us this month met with the Frame product manager and 
offered our insights to the next full iteration of Frame. More 
developers have been added to the Frame development team now that 
Adobe has moved its intense focus off the push of PDF (90% of Adobe's 
energy and resources in the past few years were assigned to PDF 
issues, resulting in less focus on other products, including Frame). 
Adding developers speaks volumes. Frame must move to a new platform 
to integrate an Adobe look and operation; it is built on an old code 
base. We will probably see a Frame point upgrade, but then see an 
overhaul. InDesign is not even a competitor in the same market as 
Frame, as InDesign stands now.

Frame must improve its XML round-tripping and they are well aware of 
that. The window of opportunity for Frame overhaul is now. Content 
management systems and XML editors are on the scene and have been 
adopted by many, including organizations at which I participate. 
Frame has the power that we are used to using; let's ensure that our 
collective voice is heard by Adobe Frame PMs. We have kept it alive. 
But, it has the potential for much more Adobe revenue-producing 
opportunities, which is what it needs to continue and  evolve.

Ann-Marie Grissino amgrissino -at- keypointconsultants -dot- com



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