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Re: Blogs replace newsletters?

Subject: Re: Blogs replace newsletters?
From: Dick Margulis <margulisd -at- comcast -dot- net>
To: "TECHWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Fri, 14 Oct 2005 10:34:19 -0400


Geoff Hart wrote:


You gain many things from going to a blog format:


Maybe. I confess I am enough of a Luddite that I have not yet explored the blogosphere. So perhaps my single objection, below, is moot.

A newsletter is something that either has proven its value to me, in which case I take a few minutes to skim it as soon as it arrives, perhaps taking a few minutes more to actually read some of the articles, or has not proven its value but is sometimes interesting, in which case it goes on the maybe-I'll-read-it-later pile, or has proven itself of no value, in which case I dump it.

This applies both to snail mail printed newsletters and email newsletters.

A blog, on the other hand, is a Web page, which means that I'm not likely to bother looking at it unless I get an email reminder once a week or once a month to do so. Following the link is an extra step that I might or might not take, depending on how busy I am at the time. And when I do click on it some time later, chances are that so much of the blog will have scrolled off into back pages that I'll never see, let alone read, ninety percent of the material that's there.

If there are many others like me in the desired audience, it's possible that the effectiveness of the newsletter in reliably communicating important information to the membership would actually decline.

Just something to consider when weighing the pluses and minuses.


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Follow-Ups:

References:
Blogs replace newsletters? (was Re: "New Media"): From: Milan Davidovic
Blogs replace newsletters?: From: Geoff Hart

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