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The interesting thing about this thread is not the communication
problem as much as it is the sale's associates lack of knowledge on how
to communicate with a customer. There are a number of devices on the
market that allow users to switch between inputs for display on a
television, including attaching the video output from a computer
system. If they would have listened and clarified what you wanted
without making a snap decision, you would have got the product you
needed and they would have increased their commission check.
When I was a single parent (a long time ago), I took a sales job because
it offered regular hours and I could be with the kids. One of the first
things that my mentor drove into my thick skull was to ask questions.
You need to know what the customer's problem is before you can solve
it. I followed that same advice when I became operations manager and
responsible for sales training for a regional computer sales/service
organization. The result was an increase in sales and decrease in
customer service calls.
Unfortunately, I have run into too many sales people like the ones
described in this thread. It's a prime example of why sales people,
especially those involved in technology, need training both in
technology and in selling techniques...and that opens up the door for a
sideline for any technical writer between contracts. Write a sales
manual for that store or maybe hold a few sales seminars. The sales
staff might look at you funny at first, and those "know-it-all" sales
reps might even mock you, but they'll stop laughing when those all
important commission checks start getting fatter.
--
Al Geist, Geist Associates
Technical Writing, Online Help, Marketing Collateral, Web Design, Award
Winning Videos, Professional Photography
Office: 802-658-3140
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