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Subject:TECHWR-L Premium Jobs, Events, and Announcements From:TECHWR-L Listowner <lisa -at- techwr-l -dot- com> To:archive -at- infoinfocus -dot- com Date:Mon, 30 Jan 2006 02:00:03 -0700 (MST)
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In this posting, look for the following ...
* WEBINAR: How to Build a Business Case for
Content Management (NEW)
* ANNOUNCE: Major Study of White Paper Writers Released
and at the end you'll find the concluding administrivia with
information about these ads and how to place your own.
WEBINAR: How to Build a Business Case for Content Management
Presented by: Bret Freeman, Senior Sales Engineer for Vasont Systems
February 15, 2006, 1:00 pm ET/10:00 am PT
Developing a plan for your content management initiative is essential to achieving success. Besides being a persuasive document to show your management team that content management is a solid investment, it also forces your team and your chosen vendor to lay out all the details necessary to meet your content management goals.
While the exact format and content of your plan will vary, there are some basic points that you should address. In this presentation, Bret Freeman will guide you through an example of a business plan.
Attendees will learn:
* How to develop an executive summary;
* How to compile a detailed plan, including a project
description, logistics, and financial aspects;
* What supporting documents should accompany the business plan.
Who should attend:
* Writers
* Editors
* Managers
SPEAKER BIOGRAPHY:
Bret Freeman, Senior Sales Engineer, Vasont Systems
As Senior Sales Engineer for Vasont Systems, Bret Freeman is responsible for technical support for the sales and marketing staff. In this role, he consults with prospective clients and demonstrates Vasontâ??s technical features and capabilities, and frequently delivers presentations for Vasontâ??s Webinar Series, industry conferences, and media events. He has extensive knowledge in content management strategies and complex multilingual outputs. Bret has more than ten years of experience in the information management and publishing industry.
CONTACT:
Suzanne Mescan
VP Marketing
Vasont Systems
717-764-9720 x392
smescan -at- vasont -dot- com
ANNOUNCE: Major Study of White Paper Writers Released
Learn tips and strategies for formatting, writing and pricing white papers.
The results of the industry's first major study of white paper writers are revealed in a new report entitled "White Paper Writer Industry Survey." See http://www.whitepapersource.com/cmd.php?af=343295
If you are a freelance writer, the report will help you understand how much to charge when writing a white paper, the time it takes to produce one and the standards you should follow.
If you are an in-house writer, the report will help you understand white paper formatting, the time commitment and industry standards, thereby increasing the quality of your work.
Recommended by best-selling authors Robert W. Bly (author of The Copywriter's Handbook) and Peter Bowerman (author of The Well-Fed Writer), more than 8,000 writers and marketing professionals own a copy of the report.
The graphic-rich, 42-page report surveyed more than 575 white paper writers. The comprehensive study reveals the key processes involved in writing white papers, why white papers are produced, how they are distributed and the differences between independent and in-house writers.
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