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> I blame the sleeper effect. Not the one recently discounted
> (<http://en.wikipedia.org/wiki/Sleeper_effect>), but a similarly
> insidious
> persistence of bad grammar from non-credible sources. We've seen it's
> instead of its, they're instead of their, you're instead of your,
> etc. so
> often, in so many supposedly credible places, that without even
> thinking
> about it we write the incorrect word.
>
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