Re: Article: The Secret Of Impressive Writing? Beyond Plain and Simple

[rebecca_hopkins -at- comcast -dot- net (Rebecca Hopkins)]

> Tech writing tie-in....
> 
> I wonder how many people don't open a manual or
> proceed past the first screen in online help because
> they're ugly.

So this ties into Don Norman's emotional design theory. Once substance is covered (more than one house, more than one way to get info), you have to start worrying about style - Dummies, Cookbook, O'Reilly.

Those of us writing for non-consumer software can rest easy... for a while... or get friendly with the graphics department...
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Rebecca
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