Re: Search Engine Rankings

[Peter Lewicke <plewicke -at- yahoo -dot- com>]

I completely agree. An afternoon's projct is extremely
unlikely to have any effect on search engine
placement. The best way to improve search engine
placement is to have a site that people visit from
search engines.



--- al -dot- geist -at- geistassociates -dot- com wrote:

> Peter Lweicke wrote:
> 
> > I don't claim to be an expert in SEO, but
> different
> > search engines rank sites in different ways. The
> only
> > way that I know works for getting a high listing
> is to
> > have something that is extremely obscure, so that
> your
> > site will be one of very few that will use that
> word,
> > but that doesn't help, because very few people
> will
> > search using that term.
> >
> The key is not to be obscure, but to understand how
> your customer (or
> potential customer) views your site.  Because each
> person searches for the
> same information in slightly different ways, finding
> the right keywords is
> a challenge.  Buying the top keywords works only if
> those keywords apply
> to your company's product(s).  Search ranking
> engines also look at
> relavent content, links (internal and external),
> page design, keyword
> placement within content and the color of you
> jogging shoes.  Okay, they
> don't care about your shoes, but the point is
> getting a top ranking on a
> search engine is getting harder and harder these
> days as both the site
> developers and the search engine programmers get
> more sophisticated.  You
> can spent thousands of dollars buying keywords only
> to have everything
> fall apart when a search engine changes it's
> algorithm.  You can also
> spend hundreds of hours creating a respectible
> organic keyword inventory
> to have the same thing happen for the same reason.
> 
> I guess what I am saying is that David shouldn't get
> too excited about an
> afternoon project that will probably have zilch
> impact on the company's
> web page search engine ranking.  Better to spend the
> time tasting the
> latest libations from the local brew pub, or tequila
> bar (a shot of Patron
> does wonders).
> 
> Al
> 
> 


__________________________________________________
Do You Yahoo!?
Tired of spam?  Yahoo! Mail has the best spam protection around 
http://mail.yahoo.com 
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WebWorks ePublisher Pro for Word features support for every major Help
format plus PDF, HTML and more. Flexible, precise, and efficient content 
delivery. Try it today!. http://www.webworks.com/techwr-l 

Doc-To-Help includes a one-click RoboHelp project converter. It's that easy.  Watch the demo at http://www.DocToHelp.com/TechwrlList

---
You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40infoinfocus.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to lisa -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.