Re: I'm wearing another hat... again.

[al -dot- geist -at- geistassociates -dot- com]

David Loveless wrote:

> Today, being a Monday, is new hat day. This time it's copy writing for
> the Marketing Department. Does anyone know of a quick tips and tricks
> source I could look at for good copy writing? Obviously I'm not going
> to become great by this evening, but early tomorrow morning would be
> an acceptable alternative. Anything at all would be nice (books,
> websites, archives, tips you know of, good copywriting jokes).
>
Know your audience.  Tell them how your product(s) will solve their
problems.  Stress benefits over features.  Ensure text and illustrations
(or marketing collateral design) support each other.  NEVER EVER LIE. Make
sure you end by asking them to call and don't forget to include the phone
number (and web site).  You would be surprised how many fledgling
copywriters forget to provide contact informatoin.  Also, look at your
competition and see what they're doing.  Borrow whatever you think works,
but don't make your ads look like theirs.

Finally, don't revise your text to the point where you carve out the
excitement.  Advertising is supposed to make people want to call your
sales staff, not go to sleep.

Hope this helps.

Al

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WebWorks ePublisher Pro for Word features support for every major Help
format plus PDF, HTML and more. Flexible, precise, and efficient content 
delivery. Try it today!. http://www.webworks.com/techwr-l 

Doc-To-Help includes a one-click RoboHelp project converter. It's that easy.  Watch the demo at http://www.DocToHelp.com/TechwrlList

---
You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40infoinfocus.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to lisa -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.