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Re: Index/TOC Needed in HTML &/or Browser-Based Help?

Subject: Re: Index/TOC Needed in HTML &/or Browser-Based Help?
From: Beth Agnew <beth -dot- agnew -at- senecac -dot- on -dot- ca>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Sun, 21 May 2006 14:11:11 -0400

That is exactly what we should be doing. Search engines are increasingly looking for keywords in the content rather than the metadata of each web page. Unfortunately, it engenders a more artificial way of writing. Rather than starting with the user in mind, you have to start with Search Engine Optimization in mind, unless you don't care about how it is searched. At some point there will be a harmonic convergence of how users think and how the web is organized, but I don't expect that to happen in my lifetime. :-)

Steven Jong wrote:

Is there a way to change the way we write topics, perhaps to ensure that key phrases appear explicitly? Or is even that a waste of time in a Google world?
--
Beth Agnew
http://www.301url.com/podcasting

Professor, Technical Communication
Seneca College of Applied Arts & Technology
Toronto, ON 416.491.5050 x3133
http://www.tinyurl.com/83u5u

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Re: Index/TOC Needed in HTML &/or Browser-Based Help?: From: Steven Jong

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