RE: Ensure, Assure, Insure

["Dubin, David" <David -dot- Dubin -at- sage -dot- com>]

Ensure means to make something certain. Assure means to give someone
confidence in something, such as in reassure. Always use ASSURE when dealing
with or reference a person. Use ENSURE where you could substitute the words
"make certain."

This is the best way I know how to explain it.


David B. Dubin, PHR 
Senior Curriculum Developer 
Sage Software 
727-579-1111 x 3356
david -dot- dubin -at- sage -dot- com
Your business in mind.

-----Original Message-----
From: techwr-l-bounces+david -dot- dubin=sage -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+david -dot- dubin=sage -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf
Of Kirk Turner
Sent: Wednesday, June 21, 2006 10:18 AM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Ensure, Assure, Insure

I am having a debate with a client over usage. I've looked in all the
reference sources, but I'd appreciate the options of experienced writers.
In the following sentences, which use of ensure/assure is correct? 

1. The information presented also ensures that the project will be delivered
on time and within budget with a quality level that meets the requirements
for the most efficient use and management of the project


2. The information presented also assures that the project will be delivered
on time and within budget with a quality level that meets the requirements
for the most efficient use and management of the project.

Is there a way to avoid the use of assure/ensure/insure? 

Best regards,
Kirk Turner






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