Re: Issue about logo

["Lou Quillio" <public -at- quillio -dot- com>]

On 8/7/2006, "G" <GailDeZ -at- comcast -dot- net> wrote:
>If company X has developed a software product for company Y and will be
>providing company Y with a user manual for their  clients who will  be
>the end users, is it right  for company  X to  put their logo on the
>front page ? or should the logo of company Y go in the front page?

It's neither right nor wrong to do either, rather part of the terms of
whatever deal caused Company X to be providing manuals to Company Y's
users.

  * Company X may *want* its brand on Y's manual
  * Company X may *not* want to be associated with Y in that way
  * Company X may be indifferent
  * Company Y may *want* X's brand on the manual, perhaps to burnish
    Y's image
  * Company Y may *not* want to share the spotlight
  * Company Y may be indifferent

There's tangible consideration here (meaning something valuable is
changing hands), so it's a point of negotiation.  Whatever the parties
agree to is what's "right".

LQ

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