RE: So just do it already

["Guy K. Haas" <guy -at- hiskeyboard -dot- com>]

But, when EVERY message from someone on a high-traffic list includes the
same "hook," it gets tiresome.

Having that "hook" in one's SIG for regular mail is one thing.  Having it
on one's website landing page, fine.  But every blasted posting?

To misquote the old New Yorker cartoon:
    I say it's marketing, and I say the hell with it.

--Guy K. Haas
  Software Exegete in Silicon Valley


On Thu, October 19, 2006 12:28 pm, Dori Green wrote:
> Back in the day my journalism prof referred to it as "the hook", and he
> gave
> extra points if we included a good one with our article.  Of course, it
> had
> to show a relationship to the rest of the piece.  Non sequiturs were,
> well,
> nongrata.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

WebWorks ePublisher Pro for Word features support for every major Help 
format plus PDF, HTML and more. Flexible, precise, and efficient content 
delivery. Try it today! http://www.webworks.com/techwr-l

Easily create HTML or Microsoft Word content and convert to any popular Help file format or printed documentation. Learn more at http://www.DocToHelp.com/TechwrlList

---
You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40infoinfocus.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to lisa -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.