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Re: newsletter approaches

Subject: Re: newsletter approaches
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: "Erika Yanovich" <ERIKA_y -at- rad -dot- com>
Date: Mon, 8 Jan 2007 11:54:55 -0800

I prefer the self-contained format. Links to external material are
ok., I guess, but what I really want is something I can print out and
read if I want to. And if I received an email or went to a website
that had nothing but links in it, I'd probably never click on any of
them and would just pass the whole thing by.

Gene Kim-Eng


----- Original Message -----

On 1/7/07, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:

Hi Whirlers,
We are sending an HTML e-newsletter to our customers which includes
contents exclusively created for the newsletter (cannot be found on our
website as articles). However, the entire newsletter archive can be
found on the site. Since the newsletter editor is on maternity leave,
I'm getting help from a graphic designer and according to her this is
not the way a newsletter should look like. She prefers a much shorter
HTML, full of links to articles that appear on the site and no actual
contents. I must say I'm subscribed to such a newsletter, but it always
annoys me me that there is no real contents, just a bunch of links. Is
this a de-facto standard? Opinions appreciated.

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References:
newsletter approaches: From: Erika Yanovich
Re: newsletter approaches: From: CapDev Communications

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