RE: Discover Magazine String Theory Video Contest

["Hickling, Lisa (TOR)" <lhickling -at- Express-Scripts -dot- com>]

Thanks for mentioning, Ned. The Martin Agency *have* been cleaning up
with the caveman, celeb interpreting and talking gecko concept: cavemen
spoke to the male population; celebs to the older; and the gecko to the
female population. The TW tie-in is that lesson and age-old adage "know
your audience" and advertise (or in our case write/video/podcast)
uniquely to them!

Intrestingly Al, when I read your mention of "taking yet another
tour...", I expected to see "on the Technical Concert curcuit" at the
end of that sentence. Teehee...just a few hours to Friday!

Lisa H.
GTA, ON
 

-----Original Message-----
From: Ned Bedinger
Whoa, this trend must be leaving the big ad agencies fearful for their 
revenoo streams. Except for the caveman ads--that agency ought to be 
cleaning up. I'll bet they could do a wicked good take on cavemen in the

13th dimension.

-----Original Message-----
From: Al Geist
So it begs the question, if knowledge is going directly from lay person
to
lay person, where does that leave us?....
 
On a tropical beach sipping Mai Tais...taking yet another tour through
(California, Italian, French...) wine country, Oktoberfest anywhere in
Germany....
******* Confidentiality Notice *******
ESI Canada -- Optimizing the value of drug and dental benefits

This email, its electronic document attachments, and the contents of its website linkages may contain confidential health information.  This information is intended solely for use by the individual or entity to whom it is addressed.  If you have received this information in error, please notify the sender immediately and arrange for the prompt destruction of the material and any accompanying attachments.

******* Avis de confidentialite *******
ESI Canada -- Optimiser la valeur des regimes d'assurance medicaments et dentaires

Ce courriel ainsi que tout document y etant joint de meme que le contenu des liens vers des sites Web peuvent reunir des renseignements  confidentiels sur la sante.  Cette information s'adresse uniquement a l'usager ou a l'organisation auxquels elle est destinee.  Si vous avez recu ce message par erreur, veuillez en aviser l'expediteur immediatement et proceder a la suppression du document et des fichiers joints sans tarder. 




^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Create HTML or Microsoft Word content and convert to Help file formats or
printed documentation. Features include single source authoring, team authoring,
Web-based technology, and PDF output. http://www.DocToHelp.com/TechwrlList

Now shipping: Help & Manual 4 with RoboHelp(r) import! New editor,
full Unicode support. Create help files, web-based help and PDF in up
to 106 languages with Help & Manual: http://www.helpandmanual.com

---
You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot- 

To unsubscribe send a blank email to
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40infoinfocus.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/techwhirl/ for more resources and info.