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The DPI setting is highly relevant if the PDF is screen-optimized, and you
want screen captures to display as best as possible.
72 dpi at 100% zoom was the internal resolution of Acrobat/Reader 5 and
earlier; in Acrobat 6 and higher, the default dpi setting is 96 (but it can
be customized through local preferences, Page Display).
When the PDF is displayed on-screen, zooming in/out changes the effective
resolution downsampling/upsampling the screen capture, causing loss of quality.
For an optimal display of screen captures (and when printing the PDF is not
the primary intended use), a separate PDF ("image viewer") may be used,
with a controlled default zoom level that is related to the dpi value used
in FrameMaker. This default zoom level is restored, if changed, when the
reader switches pages.
For an example, see http://www.microtype.com/showcase/text.pdf
The linked file -- http://www.microtype.com/showcase/screens.pdf -- takes
into account the different display resolutions of Acrobat/Reader 5 (and
earlier, 72 dpi) vs. Acrobat/Reader 6 (and later, 96 dpi by default).
If you open the screens.pdf file in Acrobat/Reader 6.0 or higher, it opens
at 75% zoom. Display quality is the same as the original (assuming that
Acrobat's default display resolution of 96 is in effect). When you change
the zoom to 74%, 73%, or 76%, loss of quality is immediately visible
(missing pixels or blurry areas).
Magnification settings such as Fit Page or Fit Width yield unpredictable
zoom levels, and therefore unpredictable display quality of screen captures.
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