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Subject:Re: Article in front of hardware or software From:voxwoman <voxwoman -at- gmail -dot- com> To:"Andrew Warren" <awarren -at- synaptics -dot- com> Date:Fri, 13 Jun 2008 15:54:15 -0400
And, depending on your legal department, you may be required to use the noun
as an adjective to protect the trade name.
"Aspirin" used to be a trademarked name for an analgesic, and was the
example used in the advertising class I took in college. (Band-Aid and
Kleenex also nearly lost their brand names because of their use in common
language).
It got really awkward in one manual I was writing to use an article before
the product name every single time, but our marketing department demanded we
do so.
-Wendy
On Fri, Jun 13, 2008 at 3:49 PM, Andrew Warren <awarren -at- synaptics -dot- com>
wrote:
> SB wrote:
>
> > It was always my impression that when referring to a product XYZ in a
> > sentence, you use the article "the". Configure *the* XYZ Switch as
> > follows...
> >
> > However, with software, you omit it. For example: Use Microsoft Word
> to
> > author your documentation. Then again, you could say use the XYZ
> Switch
> > application...
> >
> > Is there a grammatical rule for this?
>
> Um, this isn't a hardware/software difference... What you're seeing is
> the difference between proper nouns and nouns -- proper or common --
> used as adjectives.
>
> Proper nouns:
>
> Microsoft Word
> Google
> Mount Rushmore
> Sylvia
>
> Nouns used as adjectives:
>
> The XYZ Switch
> The power cable
> The Washington Monument
> The Microsoft Word application
>
> -Andrew
>
> === Andrew Warren - awarren -at- synaptics -dot- com
> === Synaptics, Inc - Santa Clara, CA
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