Re: Trademark placement . . . again

[Peter Neilson <neilson -at- windstream -dot- net>]

Nancy Allison wrote:
> I searched techwr-l and did find some useful threads. However, for some 
> reason, they were from about 10 years ago, and they didn't answer my 
> exact question anyway.
> 
> So, here it is: Does anyone have a reputable, printed style guide or 
> other reference work that gives a standard for where you put the 
> trademark symbol, and how often?

The official source is your company's legal department. You do not want 
any consequences of erroneous trademark notices to fall upon you, 
particularly as you are admittedly not an expert in law, nor a lawyer.

If someone brushes you off and says it's not important, "just do 
whatever you think is right," then the company has additional problems.

The weirdness in trademarks that you've observed previously results 
directly from one lawyer's reading of the pertinent law. Another lawyer 
may interpret it differently. The result is the enrichment of lawyers.

"In a town so small that one lawyer would starve to death, two can make 
a decent living." Author unknown.
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