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To make your sentences excite(most you already have)
- Empathy. Your customers, if they are people who have to face annual
balance sheets from day are concerned about cost and money. F
- google the '10 marketing key words' that evoke a response. Try fitting a
few words in
- Save, Money, Cost, Power, etc
- Start with 'you'.
- Start with verbs
- Close with an action statement
- Communicate honestly with integrity and you will shine through
-
Do not bury your message.
- I.e. we provide you with paradigm shifting products and services that
A good marketing writer is not a less of an ideal than a technical writer.
Each aims to persuade, instruct and to simplify.
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