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I said marketing doesn't foster nonsense more than other departments.
I didn't say it was exempt from nonsense.
It goes, perhaps not without saying, that there are incompetent people
in all walks of life. I've done janitorial work, aircraft painting,
teaching in secondary and higher education, computer programming, IT
management, marketing and technical writing. I've many encountered
clueless people, as no doubt have you.
There are clueless people in every department, but that doesn't make
the department the enemy. Nor does it benefit the organization, any of
the departments, or any of the people in those departments, to adopt
an adversarial attitude toward a department or any individual in the
department, even if they are dumb or clueless.
In my view, spreading that kind of toxin is a career-limiting move, as
well as emotionally and physicall unhealthy for the perpetrator.
On Wed, Sep 30, 2009 at 1:11 PM, <quills -at- airmail -dot- net> wrote:
> As my wife made the transition from pure tech writing to MarCom, I can speak
> from her experience, and I get to listen in to her phone conference /
> converstations (we share a home office). I agree that good marketing writing
> is demanding. However, there are a lot of dumb or simply clueless people in
> MarCom who are passing "creativity" off as good marketing. And yes, bad
> marketing does pass, and does get perpetuated.
>
> Look at Adobe. They still don't market FrameMaker.
>
> Scott
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