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"Made to Stick" by Chip and Dan Heath has some interesting ideas in it, and if you are at all interested in the impact the internet is having on our profession then please get your hands on a copy of "Conversation and Community: The Social Web for Documentation" by Anne Gentle. I highly recommend it (and it's pretty compact too so an easy 'day' read).
Gordon
P.S. Milan, I think David was asking YOU for your opinion, not sure how else he'd respond.
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