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Subject:Re: A different "personality type" angle From:evbarney -at- comcast -dot- net To:Gene Kim-Eng <techwr -at- genek -dot- com> Date:Thu, 4 Feb 2010 20:17:56 +0000 (UTC)
I think Gene is right on here.
My only further comment RE: fandom is that, as a Bostonian, knowing where the BoSox stand durring the season (even if you don't watch the games) and making fun of anyone who wears Yankee paraphernalia in Massachusetts is as much a "religious" ritual and responsibility as it is a fan-statement. My experience is that most Yankee-fan baiting is given and taken in good humor.
Ev
I think the personality trait associated with brand loyalty is probably risk
aversion. Having found something that works (and perhaps having experienced an
alternative that didn't), the individual prefers to avoid the risk of another
negative experience.
Fanaticism is another matter. I can understand people being strongly attached
to their own preferences, but why some feel the need to convince or force others
to follow escapes me.
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