Re: Writing a product functional spec AFTER the product is built

Subject: Re: Writing a product functional spec AFTER the product is built
From: "Gene Kim-Eng" <techwr -at- genek -dot- com>
To: <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Sun, 27 Jun 2010 21:27:44 -0700

Tara's not talking about design specifications, but specifications used in
sales, like the section at the back of a stereo receiver's manual that list its
advertised performance. The difference between specs prepared as sales tools
and design specs is that the sales tool omits the gory details of the product's
design and manufacture and any sensitive IP that might guide a potential
competitor attempting to duplicate the product and limits itself to information
that a prospective customer needs to know to verify what the product will do in
use and that the company wants customers to know to support the argument that
its prodcut is better than its competitors.

In cases where the product is highly "cutting edge," such as scientific
instrumentation, you're very often walking a very fine line between giving
customers the information they need to make a purchase decision and giving
competitors the information they need to steal your design.

Gene Kim-Eng

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Follow-Ups:

References:
Writing a product functional spec AFTER the product is built: From: Tara English-Sweeney

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