Failure of spoken hyphenation

[Peter Neilson <neilson -at- windstream -dot- net>]

Well, so I'm listening to the radio. The announcer reads an ad for the 
North Carolina Farm Show, Feb. 2nd through the 4th. He reads this phrase:

Southern National Draft-Horse Pull

But he reads as if it were:

Southern National Draft Horse Pull

His words make it sound as if there is a Southern National Draft.

Who stole my hyphens? May I please have some of them back?
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