Re: "Technical documentation is the new sales"

[Steve Schwarzman <steve -at- writersbookmall -dot- com>]

I think he might be overstating his case. What his examples show, I think,
is that documentation can make or break a sale for people looking to see the
details of whether a product will work for them - but many purchase
decisions are not based on this level of detailed information.

Steve Schwarzman

*Technical Writing Management: A Practical
Guide*<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
Now available at
Amazon<http://www.amazon.com/Technical-Writing-Management-Practical-Guide/dp/1456534181?&tag=writersbookmall-20>
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