Re: documentation going away
I think the answers are in your post.
1. Cost.
2. The internet, and more specifically, community forums that provide free technical help and establish a user community around the product. This provides several benefits:
— a free marketing tool that has greater credibility than in-house marketing because enthusiasm comes from customers, not the company
— a huge database of customer information and feedback usefule for
: market analysis
: product development
: customer feedback
To be honest, when you look at the huge pay-offs of internet-based help and the minimal cost, it remains a mystery why so many companies still produce paper documentation. The only rationale I can think of is for products where the user base or the product use is not conveniently related to online activity (like installing a shower, say) and/or the product is complex and safety critical (airplanes spring to mind, though there are of course many other more mundane examples).
Phil
Tech Writer:
http://applehelpwriter.com
Critical Thinking& Philosophy:
http://essentialthinking.wordpress.com/
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Follow-Ups:
- Re: documentation going away, Phil Snow Leopard
- RE: documentation going away, Steve Cavanaugh
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Re: documentation going away: From: Phil Snow Leopard
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