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We don't know what the document is. I would also try to ditch the phrase
altogether in a manual or in advertisements to customers, but in a
marketing study or the intro to an ad campaign presentation where the
discussion is about how to create a positive image for a product it would
be appropriate.
Gene Kim-Eng
On Thu, Jan 19, 2012 at 1:49 PM, Peter Neilson <neilson -at- windstream -dot- net>wrote:
> Don't like the phrase. It sounds to me like something that does not belong
> in technical documentation at all. To me it suggests that something that
> looks or actually is rather flakey gets a coat of paint, but still has the
> flakes underneath.
>
> Perhaps the entire action or belief needs to be spelled out in more
> concrete terms, or else simply not mentioned?
>
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