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Re: Facebook and Twitter (was RE: REST vs. RESTful)

Subject: Re: Facebook and Twitter (was RE: REST vs. RESTful)
From: "B.J. Smith" <bjsmith -at- ucar -dot- edu>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Fri, 17 Feb 2012 10:11:41 -0700


Many companies seem to feel they have to have a Twitter presence because it's expected or their marketing communications agency told them they need it. Depending on your product or service, it can be a useful way to engage with customers and establish or maintain a role as a thought leader or influencer.

We haven't used it so far here for anything having to do with end-user documentation, but even that might make sense for some institutions. We're actively seeking feedback from users (a fairly recent development), but don't need Twitter for that.

On 2/17/2012 9:58 AM, Mark Giffin wrote:


On 2/17/2012 6:51 AM, McLauchlan, Kevin wrote:
So, as a complete Facebook outsider (so far), I'm curious:
Do you Facebook members generally have comprehensive
entries and ongoing participation? Or do some of you
have "skeleton" memberships with the absolute minimum
of personal/professional info, maintained purely so
you can have access to alerts and material that others
might send using Facebook links?

Twitter - same question.

My Facebook participation is minimal. I have friends who LOVE it. I usually find it a little dull. It's hard to figure out what Facebook is actually doing, and what all its pieces are, even after reading a small book on it. Last I looked, their help pages said very little. And it changes all the time. I believe the idea is, you get excited about it and spend a lot of time screwing around with it because you think it's fun, and ask your friends about it, and by doing that you learn how to use it. But I've never been interested enough to spend time on it. I amuse myself by posting completely nonsensical things like "teelcap fid." No one has unfriended me for this yet.

Twitter seems better to me because it's a lot simpler. I do get useful info by following people, and a Twitter posting is thankfully rigidly short, although they've added pictures and other fancy fluff. But I still don't understand why a company like, say, Chevrolet, or a bank, or a million others, would need a Twitter account. Why would I want to follow Citibank tweets? I think I have 3 Twitter followers, one of whom appears to be a random mistake, or some form of Twitter spam.

Mark
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Create and publish documentation through multiple channels with Doc-To-Help.
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