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> I have often used cartoon character names, such as Bugs Bunny, Mickey
> Mouse, etc.
But those names are highly valued intellectual property owned by very large corporations with very large legal departments. Using those names out of the whole uinverse of possibilities seems to me to be every bit as risky from a legal standpoint as using the name of a real, living celebrity. Personally, I would never use this approach, and I find it hard to believe that a company's legal department would ever approve it, either (assuming they ever had the opportunity to review it...).
-Fred Ridder
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