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I would make it more of a dare, challenge, or game.
These examples are not what you'd use at all, but they may spark ideas:
"Where's Wendy?" (an avatar, a la Where's Waldo)
Secret Passageway
Entrance to Narnia
Only the Curious May Enter
Alice's Looking-Glass (or "Down the Rabbit Hole" or something)
You get the idea. Make it so that I *have* to click to see what's inside (if that's the kind of reaction you want from site visitors).
Steve
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