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In general I agree that the common spelling for the industry and the
target market should direct these choices.
But then you have to remember only writers care about this sort of
thing. I had a hard time convincing a company that having both
Canadian and US spellings of "colour" made us look unprofessional.
That, other words, and our non-standard copyright statement.
-Tony
On 2012-08-17, at 2:38 PM, Nicole Salisbury-Gaumont
<nicole -dot- gaumont -at- gmail -dot- com> wrote:
> I would think that this is a commercial decision that needs to be based on
> your company's target audience.
>
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