Re: When to use the word "button" -- ?

[Gene Kim-Eng <techwr -at- genek -dot- com>]

Doctors, like lawyers, often need you to be excruciatingly specific because
over time they can develop the inability to pay attention to people they
perceive to be of lesser professional or economic status than themselves.
It's sort of like trying to talk to a politician.  Or your manager.

Gene Kim-Eng



On Wed, Oct 24, 2012 at 10:00 AM, Chris Morton <salt -dot- morton -at- gmail -dot- com>wrote:

> Again, I think it depends on the audience. I'm writing for urologists using
> our touchscreen interface. The majority are a very impatient lot (read:
> *prima
> donas*) and any excuse to not adopt the use of our product in their
> practice seems to be valid (to them), in that they've always performed
> their duties using old school methodology and it's working fine (so they
> think). (Here I wonder how long it took them to warm up to using
> ultrasound.)
>
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