RE: Need hints & tips on writing a proposal

["Al Geist" <al -at- geistarts -dot- com>]

Ben is right....keep it short and to the point. If you must use Jargon, make
sure you define it so he doesn't feel dumb.

Al Geist-Geist Arts, LLC
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-----Original Message-----
From: techwr-l-bounces+al=geistarts -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+al=geistarts -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of
Ben Davies
Sent: Thursday, November 29, 2012 3:59 PM
To: salt -dot- morton -at- gmail -dot- com; techwr-l -at- lists -dot- techwr-l -dot- com
Subject: RE: Need hints & tips on writing a proposal

Because your audience is the President, I suggest only submitting two pages:


Page 1: Executive summary to define the problem and potential solutions. 
Page 2: Cost summary that clarifies ROI (current costs using current ideas
vs. future costs using your proposed ideas). 

Also, it is very important to use language the President will understand
(avoid jargon and small details and focus on the big picture). 

Hope that helps. 


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