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Points for using the phrase "full-on bamboozling" on a Friday.
-----Original Message-----
From: techwr-l-bounces+ccardimon=m-s-g -dot- com -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+ccardimon=m-s-g -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of sphilip
Sent: Friday, January 18, 2013 2:11 PM
To: Combs, Richard
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: Log in vs. login
> :-) Agreed, although I suspect not many users are bamboozled by seeing "Login" in one place and "Log in" in another.
>
Users can experience less severe emotions than a full-on bamboozling which may yet change their attitude negatively to your product or your company.
Even though they might work through the inconsistencies, they may wonder why one instance says 'X' and another says 'Y' even when both 'X' and 'Y' do the same thing. That might cause them to interrupt their workflow.
And if they waste their time figuring out that you're just being inconsistent, they might look down their noses at your company and/or product and buy from someone else next time.
IMO, consistency is far more important than parts of speech.
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