Re: starting a sentence w/lower-case product name

["Monique Semp" <monique -dot- semp -at- earthlink -dot- net>]

Oh, I just found something very interesting on this page: 
http://boards.straightdope.com/sdmb/showthread.php?t=505324&;.

If you scroll down a bunch (or search for "8.153"), you'll see:

'Yes. That change came with (so far as I know) the 16th edition of the 
Chicago Manual of Style, which came out in August 2010. The rule is in 
8.153: "Brand names that begin with a lowercase letter followed by a capital 
letter now retain the lowercase letter even at the beginning of a sentence 
or a heading."'

I have Chicago 15, and would love to find the equivalent section. And even 
better would be the equivalent in Chicago 14, which is what's used in the 
department I'm working for right now.

Any Chicago wizards?
-Monique

-----Original Message----- 
From: Monique Semp
Sent: Friday, March 08, 2013 4:53 PM
To: TechWR-L
Subject: starting a sentence w/lower-case product name

Hello, writers,

So when you have a product name that begins with lowercase letters, can you 
use that product name at the start of a sentence?

I have a definite opinion (yes, itâs fine), and so while Iâm certainly open 
to dissenting opinions, Iâm more looking for an official âyes, itâs fineâ 
item in any reasonably respected style guide. Or for that matter, a 
definitive rejection of my wishes in any reasonably respected style guide 
(such as the âwrite aroundâ advice in The IBM Style Guide.)

Can anyone provide such specifics?

My googling hasnât turned up anything other than lots of discussions. And my 
quick look through Chicago and The Microsoft Manual of Style didnât turn up 
anything, either in agreement or dissent.

Thanks, and Iâll look forward to your answers on Monday,
-Monique
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