Re: starting a sentence w/lower-case product name

["William Sherman" <bsherman77 -at- embarqmail -dot- com>]

Companies really help us out, don't they?

This is always an awkward item to handle, and most simply avoid it. The 
first example I could think of was eBay, which is, of course, lower case for 
the beginning letter. Surprisingly, they were pretty good at the avoiding 
angle. However, I did find one place they didn't.

Abusing eBay
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I think the trademark trumps the first letter upper case rule, since to do 
otherwise is to dilute the trademark and you don't want to do that. As to a 
definitive rule, I'm not sure. I looked through my copy of The Chicago 
Manual of Style but couldn't find anything.



----- Original Message ----- 
From: "Monique Semp" <monique -dot- semp -at- earthlink -dot- net>
To: "TechWR-L" <techwr-l -at- lists -dot- techwr-l -dot- com>
Sent: Friday, March 08, 2013 7:53 PM
Subject: starting a sentence w/lower-case product name