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The thesis is misstated. The style suggestions are not about writing
for the web in general, they're about writing for people who are web
surfing. So the rules are similar to those for ad copy.
On Wed, Mar 26, 2014 at 9:14 AM, Cardimon, Craig <ccardimon -at- m-s-g -dot- com> wrote:
>http://www.nngroup.com/articles/break-grammar-rules/
>
> What do you folks think about this?
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