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Re: Can style trump grammar rules?

Subject: Re: Can style trump grammar rules?
From: "Peter Neilson" <neilson -at- windstream -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 29 Jul 2014 22:30:47 -0400

Some legal documents require UPPER CASE TEXT for legal emphasis. "If we put it in all caps they cannot claim they didn't see it amongst the fine print."

On Tue, 29 Jul 2014 14:47:08 -0400, Dan Goldstein <DGoldstein -at- cytomedix -dot- com> wrote:

I get enough shouting at home as it is. I don't need my technical documents to shout at me in uppercase, too.


-----Original Message-----
From: Shawn
Sent: Tuesday, July 29, 2014 2:43 PM
To: Robert Lauriston
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: Can style trump grammar rules?

There are plenty of examples of using an 'all lowercase' style. Examples include Vitamin water labels, McDonald's uses this format often in their slogans, E. E. Cummings pretty much pioneered this format, and more.

It is considered a stylistic choice that conveys a hipster-like feel. I can hear the groans! LOL

When I began using this style (only in the chapter splash pages), I really liked the look but on Chapter 12, I am suddenly bothered by the notion of using this style on proper nouns and names (despite the aforementioned examples). I was seeking confirmation that it is really no big deal. Either you are all a bunch of stogy old fuddy duds or this is really a big deal. I kidd! :)

I think I'll drop this fancy hipster thing, use proper case, and get back to work. :)

Fortunately, the text is transformed using CSS so it is a simple matter of changing the property, "text-transform:lowercase;"

BTW, what are your thoughts about all UPPERCASE text? I don't believe there are issues doing it that way.



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References:
Can style trump grammar rules?: From: Shawn
Re: Can style trump grammar rules?: From: Robert Lauriston
Re: Can style trump grammar rules?: From: Shawn

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