RE: Can style trump grammar rules?

["Janoff, Steven" <Steven -dot- Janoff -at- ga -dot- com>]

Just to show that it's an acknowledged idea, but it's more of a design and marketing/branding decision.

http://www.philosophy.com/
http://www.philosophy.com/about-us/about-us,en_US,pg.html

Note that on the About page, the style is continued even with the founder's proper name and "u.s.a."

And under "our heritage," note this:

"our lowercase writing and children's photos remind us to live life with curiosity, wisdom and abundant joy."

If you want to experiment, great, but be prepared for pushback.  And if you don't get it, then enjoy it. :)

Steve


On Wednesday, July 30, 2014 6:41 PM, Gene Kim-Eng wrote:

My wife used to be a legal secretary.  She would have been grinding her teeth and grabbing one hand with the other a la Dr Strangelove to hold herself back from choking the life out of your GF.

It's not just technical writer thinking.

Gene Kim-Eng


On 7/30/2014 9:07 AM, Kyle Simmons wrote:
> She was doing all the addressing, and I noticed that she was writing 
> in all lowercase. Lowercase names. Lowercase street addresses. 
> Lowercase state abbreviations. I was horrified.


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Read about how Georgia System Operation Corporation improved teamwork, communication, and efficiency using Doc-To-Help | http://bit.ly/1lRPd2l

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications?  Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions?  Search our public email archives @ http://techwr-l.com/archives