[Author Prev][Author Next][Thread Prev][Thread Next]
[Author Index (this month)][Thread Index (this month)][Top of Archive]

Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: "Peter Neilson" <neilson -at- windstream -dot- net>
To: techwr-l -at- lists -dot- techwr-l -dot- com
Date: Tue, 07 Oct 2014 11:52:59 -0400

On Tue, 07 Oct 2014 11:39:40 -0400, David Tinsley <dtinsley -at- ndigital -dot- com> wrote:

Yay, so long as you define it on first use, as in:
"My Awesome Software (MAS) is a complete solution for ..." and then later, "MAS will help you ..."

Test it for confusion factor. My bet is that it won't pass the Smell Test. Random people (NOT the marketing crew) will say, "Huh? What are you trying to tell us?"

Additionally, this issue should not even arise in a properly constituted marketing department. Are they naively trying to sell Bells and Whistles instead of Benefit For The User?

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Read about how Georgia System Operation Corporation improved teamwork, communication, and efficiency using Doc-To-Help | http://bit.ly/1lRPd2l

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives

Follow-Ups:

References:
Acronyms in Marketing Material: From: Kornika King
RE: Acronyms in Marketing Material: From: David Tinsley

Previous by Author: Re: keeping the page count down?
Next by Author: Re: Steven Pinker lecture on writing/style
Previous by Thread: RE: Acronyms in Marketing Material
Next by Thread: Re: Acronyms in Marketing Material

[Top of Archive] | [Author Index (this month)] | [Thread Index (this month)]

What this post helpful? Share it with friends and colleagues:

Sponsored Ads