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Use cases alone are not sufficient to necessarily build a robust product. I
worked for a tech startup that was building an internet platform for a TV
commercial marketplace. After two years work based on very detailed use
cases and personas for advertisers, and network, and TV station salespeople,
they had a product that looked great and impressed everyone. However, it
broke down whenever a low transaction threshold (about a dozen simultaneous
transactions) was exceeded. They then went back to the drawing board and
created the specifications to handle a much higher volume (like thousands)
of simultaneous transactions, and rebuilt a much more robust system.
Margaret Cekis, Johns Creek GA
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