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On Friday, October 07, 2016 3:19 PM, Mark Baker wrote:
Check out the Nielsen Norman group website and do a search for Search Dominance. Plus they are cited in my book.
BTW: Steven asked some big questions in this thread that deserve an answer.
But they are big questions and it may be a while before I have time to answer.
Mark
-----Original Message-----
From: techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+mbaker=analecta -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of Mark Giffin
Sent: Friday, October 7, 2016 6:09 PM
To: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: inline links (Re: Online help access question)
On 10/5/2016 7:41 AM, mbaker -at- analecta -dot- com wrote:
> As tech writers, one of our mantas is to know your audience. Where we
> often fail to follow this mantra in in the area of information
> finding. We have to ask ourselves, what type of information finding is
> my audience willing, able, and sufficiently informed to do. In the
> majority of cases, the answer to that question is search and click
> links. (This is well supported by multiple studies.)
Hey Mark,
Can you pass on some of these studies? Where do you usually find such things?
Thanks,
Mark
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