Re: marketing writer + webmaster = content director?

[D S <seinsfrage -at- gmail -dot- com>]

Hi Erika,

Occasionally, I see roles advertised whose responsibilities include
coordinating with the folks in marketing to produce documentation that is
part of a broader content marketing strategy. I'm no prophet, but I suspect
"re-purposing" documentation in this manner will become more common.
Whether this will lead to a demand for tech writers who also possess
content marketing skills remains to be seen, imho.

Here's a link to brief piece that appeared on Tom Johnson's blog:
http://idratherbewriting.com/2016/01/04/content-marketing-to-the-rescue-for-thought-leadership/

Regards,
Dan

On Sun, Sep 10, 2017 at 2:15 AM, Erika Yanovich <ERIKA_y -at- rad -dot- com> wrote:

> This is a new trend I'm seeing in job descriptions. Companies expect
> marketing writers to possess webmastering skills, meaning the writers
> should know how to write for the web (micro-copies, blogs, etc), produce
> videos, use a WCM (sometimes one or more specific tools) and use analytics
> for decision making.
>
> Surprisingly (or not) I haven't seen even one ad that combines technical
> content writing with webmastering. Technical content is usually bite-sized
> and merged with ticketing systems, sometimes with training. No
> marketing-technical convergence, managers are out, directors are in.
>
> Do you also see these trends? Other trends? What do you make of it all?
>
> Erika
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