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This sounds analogous to what happened to technical writers in the 90s.
The DTP operators who used to convert our text drafts to formatted
masters were phased out and we were expected to be able to do that
ourselves. And now marketing writers are having to take over the work of
phased out web developers, both in-house and outsourced. The new
meaningless job title substitutes puffery for extra pay.
Instead of tech writer + web developer, expect to see tech writer +
marketing content director.
Gene Kim-Eng
On Sep 10, 2017 12:15 AM, "Erika Yanovich" <ERIKA_y -at- rad -dot- com
<mailto:ERIKA_y -at- rad -dot- com>> wrote:
Surprisingly (or not) I haven't seen even one ad that combines
technical content writing with webmastering.
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