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Subject:Re: advertorial From:SuePStewrt -at- AOL -dot- COM Date:Mon, 17 Oct 1994 12:39:44 -0400
>> An "advertorial" is one of those text pieces that
is designed to sell something, that the magazine gets paid to run,
and that comes with a little note saying "advertisement" at the edge
of each page.<<
"Advertorial" also refers to those stories on the "Local Business" page of
your newspaper, the stories about local stores and what-not. The stories are
NOT paid advertising, but you can be sure that the business in question has a
nice display ad on the page or elsewhere in the paper. The ads Vicki
mentions usually come from the advertiser; these non-ad stories are written
by someone on the newspaper/magazine/publication staff. Hence the ad.
