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Subject:Re: QUERY: vertical text From:Beverly Parks <bparks -at- HUACHUCA-EMH1 -dot- ARMY -dot- MIL> Date:Wed, 15 Mar 1995 07:49:24 MST
Jo Davidsmeyer asks--
Which way should vertical text run?
We have a new format for press releases, marketing announcements, and
special notices that has a dark color block about an inch wide running
the length of the left side of the page. We're reversing text (titles)
in the block. Which way to run the text: baselines toward the page or
away? We're having a small war between the graphics people and the text
people, so any references or sources would be greatly appreciated. Text is
justified to the top of the page (the one thing we agree on).
==========
One gauge I like to use when faced with this question is to look
at the spines of all the books in my bookcases. Almost without
exception their baselines are to the left.
The affect, however, might be different when displayed
side-by-side with horizontal text. For example, a left baseline
may make the vertical text look unconnected to the horizontal
text. I'm sure you've printed samples both ways to see which
one "feels" better. Placing the baseline to the right, near the
horizontal text, may have the affect of holding everything
together as a unit.
No firm answers--just suggested ways of looking at it...
=*= Beverly Parks =*= bparks -at- huachuca-emh1 -dot- army -dot- mil =*=
=*= "Unless otherwise stated, all comments are my own. =*=
=*= I am not representing my employer in any way." =*=
