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I am the first to admit that I am no expert in this area.
However, I have read that serif fonts are easier to read because their
little horizontal tails guide the eye of the reader across the horizontal
axis of the page.
I have always kept this in mind when preparing a document for publication.
Not that there aren't other factors that determine text readability,
however, in general I have noticed that I read serif body text more quickly
that sans serif. And I am less likely to get "fatigued" from a long
magazine article if it is in a serif font.
--Valerie
(Don't ask me for data on any of these observations. I didn't even have a
control group!)
Valerie Archambeau varchamb -at- midway -dot- uchicago -dot- edu
Information Management Specialist (312) 702-4665
and Educational Coordinator
Academic Information Technologies
The University of Chicago
What is written without effort is in general read without pleasure.
--Samuel Johnson